Rumble partners with Tether to add Bitcoin tips for content creators

Video-sharing platform Rumble is preparing to roll out Bitcoin tipping for its more than 51 million monthly active users, the company’s CEO Chris Pavlovski announced on Friday.

Rumble has teamed up with stablecoin issuer Tether to enable Bitcoin (BTC) tipping, Pavlovski said onstage at the Plan ₿ Forum in Lugano, Switzerland.

“Right now, we’re in the testing phase [but] we’re going to start rolling that out alongside Tether here in the coming weeks.”

Also onstage was Tether CEO Paolo Ardoino, who expects a full rollout by early to mid-December once small bugs are fixed and the UX is finessed.

The Rumble team posted a video on X showcasing its first tip sent to Rumble content creator and former Canadian political candidate, David Freiheit.

The integration could play a crucial role in pushing Bitcoin payments adoption, given the size of Rumble’s audience and its anti-censorship stance, which resonates with many in the Bitcoin community.

While institutional adoption has fueled the current bull run, Bitcoin’s use as a means of payment still hasn’t broken into the mainstream as hoped. 

Bitcoiner and Block CEO Jack Dorsey has warned that without widespread adoption in everyday payments, Bitcoin will fail to fulfill its purpose as a peer-to-peer electronic cash system as intended by its pseudonymous creator, Satoshi Nakamoto.

Bitcoin tips could help creators in all corners of the world

Given that video content creation is mostly published online, Rumble could become a natural environment for Bitcoin payments to thrive, Ardoino noted.

“Bitcoin and stablecoins can serve not only part of the population that is very dear to Tether, that is the emerging markets population, but also in the primary economy like the United States.”

“You can actually find use cases for Bitcoin and stablecoins that really are going to empower creators, and bring them the security of the fact that they will not be debanked for what they say.”

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Ardoino’s Tether invested $775 million into the video streaming platform last December. 

Rumble has been making moves in the crypto space

The YouTube rival is also working with crypto payments firm MoonPay to offer crypto wallets to users, which is expected to make it easier for content creators to receive Bitcoin tips.

Rumble also adopted a Bitcoin treasury strategy in March, accumulating 210.8 Bitcoin worth  $23.4 million to date, BitcoinTreasuries.NET data shows.

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